Community Service Essay Example for Free

Community Service Essay Community service is very important because it helps build character, which is something that the Dalton School and the Detroit News would agree with me on. Having community service as a requirement to graduate is a good idea as long as the student can choose what type of community service they want to do; because it forces students to go out in their community and help others. Community Service doesnt have to have a negative effect on people, it can and usually has a good effect. Willie Grothman and Tim Phang are two high school students who started a community service club that helped a lot of people in their community. Community service can be extremely valuable in the development of both character, academics and it gives students a chance to give back to their community. Community service builds character because after accomplishing something, it gives people a feel of satisfaction and accomplishment that makes students feel good about themselves. The Dalton School believes when an individual goes out in the world and interacts with other people in the spirit of bettering, that individual makes a contribution and will feel a sense of accomplishment. But on the other hand, some people argue that it is wrong to force students into doing community service. Arthur Stukas, Mark Snyder, and E. Gil Clary said students were less affected even if they had a choice of community service. These scientists also say that researchers have found that students who initially did not want to volunteer found that they actually enjoyed helping others if requirements were applied gently and with their input and involvement in the process. In my opinion that is what we want to happen when students are involved in community service. From graph two that Mark Hugo presents is that community service has a high rating from the students who are educationally successful which shows that community service can have a positive affect on people. In the Detroit News, they talked about a thirteen year-old boy named John Prueter and the type of community service he did and the positive affect it had on him. He volunteered at the Alterra Sterling House, an assisted living home in Hampton Township. From this experience from John, he now wants to study nursing and he said he became interested in the field because of his volunteer work. This shows the positive result of community service because it can also lead you into the career path you would have never known you liked until you volunteered. Putting time into your community is a way of giving back. The Dalton School says the moral center of a community, that place where we can find the values of empathy, compassion, and caring, is the basis for civic responsibility and the success of that community. In the Washington Post by Tara Bahrampour, she writes about two high school students, Willie Grothman and Tim Phang of Washington- Lee High School experienced the success of communi ty service. They formed a community service club called the Willie Grothman Club and they held things like walking for AIDS, for the homeless and for breast cancer in an event in which they took turns walking relays all night around a track in the rain. For these events they collect pledges of money from friends and family members for each mile they walked or each bowling pin they knocked down. These guys were some of the most inspiring people because they were not just helping their community, but the people in their community who were homeless, had AIDS, etc. Not only did this club change the members lives, but also it changed the lives of others around them, and the people they were helping. Community service does not have to be a negative because it can always turn into a positive. In the Dalton School, the Washington Post, the Detroit News, and Arthur Stukas, Mark Snyder, E. Gil Clary, and Mark Hugo, they all helped me determine that community service should be a requirement to graduate because it can change peoples lives for the better. Thank you for reading my essay but I have another question, which introduction sounds better, the one above or this one: Community service is very important because it helps build character. Having community service as a requirement to graduate is a good idea because it forces students to go out in their community and help others. Community Service doesnt have to have a negative effect on students, it can have a good effect or no effect at all. Willie Grothman and Tim Phang two high school students who started a community service club that helped a lot of people in their community-, The Dalton School, and The Detroit News- who did a story on John Prueter- would agree that community service is important. Community service can be extremely valuable in the development of both character, academics and it gives students a chance to give back to their community.

Struggles of African Americans in Langston Hughes’ Poems, Mother to Son

Struggles of African Americans in Langston Hughes’ Poems, Mother to Son and Lenox Avenue: Midnight The experiences, lessons, and conditions of one’s life provide a wellspring of inspiration for one’s creative expressions and ideas. Throughout life people encounter situations and circumstances that consequently help to mold them into individualized spirits. An individual’s personality is a reflection of his or her life. Langston Hughes, a world-renowned African American poet and self-professed defender of African American heritage, boldly defies the stereotypical and accepted form of poetry at his own discretion. Although Langston Hughes is a successful African American poet, he, like many other Harlemites, faces obstacles and opposition along his journey through life; however, Hughes embraces his hardships and infuses his life experiences into poetical works that his fellow African Americans can relate to on some level. In both his poems â€Å"Mother to Son† and â€Å"Lenox Avenue: Midnight† Hughes reveals the constant struggle of a ty pical African American living during the 1920’s. In â€Å"Mother to Son† Hughes expresses the desperation of a mother who is anxious for her son to succeed. In the poem the mother hopes to offer her son encouraging words and impart to him the wisdom and knowledge she gains through persevering. While in the latter poem, â€Å"Lenox Avenue: Midnight,† Hughes reveals the cultural aspects of a city during the Harlem Renaissance and conveys the emotions of a quintessential African American Harlemite based on his own his experiences as an African American poet living in Harlem, NY. Hughes exposes in both poems the true nature, as he perceives it, of life as an African American in 1920’s white America. ... ...g hidden within the words of his poem. Works Cited Harper, Donna. Thomson Gale. 12, March 2003. Hughes, Langston. â€Å"The Harlem Renaissance.† Literature: An Introduction to Fiction, Poetry, and Drama. Ed. X.J. Kennedy and Dana Gioia. 3rd Compact ed. New York: Longman, 2003. 767-769. Hughes, Langston. â€Å"Lenox Avenue: Midnight.† Literature: An Introduction to Fiction, Poetry, and Drama. Ed. X.J. Kennedy and Dana Gioia. 3rd Compact ed. New York: Longman 2003. 760. Hughes, Langston. â€Å"Mother to Son.† Literature: An Introduction to Fiction, Poetry, and Drama. Ed. X.J. Kennedy and Dana Gioia. 3rd Compact ed. New York: Longman 2003. 759. Pinckney, Darryl. â€Å"Black Identity in Langston Hughes.† Literature: An Introduction to Fiction, Poetry, And Drama. Ed. X.J. Kennedy and Dana Gioia. 3rd Compact ed. New York: Longman 2003. 772-773.

Advertising Through Social Media Essay

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are â€Å"forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in turn has allowed them to better understand what people are looking for, and tailor both their products as well as their marketing efforts accordingly. One of the main advantages that social media has brought to businesses is the opportunity to advertise their products through this media. As a result, advertising through social media has proven to be more effective than that through traditional media outlets such as radio, television, magazines, newspapers etc. As stated by Stephen and Galak in their article The complimentary Roles of Traditional and Social Media in driving Marketing Performance, â€Å"Social media is a relatively new form of publicity, and yet the impact of more traditional forms of publicity on marketing outcomes has received disproportionately less attention†¦Ã¢â‚¬  (pg. #? ). Although Social media is a relatively new way of advertising, companies are finding it to be more lucrative and successful in driving sales than any other media. In this paper I will examine (i) the financial impact that advertising through social media has on companies,(ii) the targeted demographics for this type of advertising and (iii) consumers’ response to this phenomenon, whether it is positive or negative. Financial Impact of Advertising through Social Media As previously mentioned, businesses are moving away from traditional sources of advertising to more innovative ways that have proven to be more effective. Using the apparel industry as an example, companies are experiencing increased traffic to their websites thanks to their social media ads. They are taking advantage of these sites to further relationships with their customers: â€Å"Apparel brands and retailers that have invested time and resources into crafting a progressive social media strategy have been able to use the medium to further customer loyalty, raise brand awareness, spread advertising messages, create online communities, communicate directly with customers, and in many cases, drive sales† (â€Å"Apparel Industry† 1). Apparel retailers are only one example of an industry that has taken advantage of the reach that social media has. Research conducted by Swedish economists Dahlen and Colliander, on the effectiveness of blogs versus online magazines proves that blogs â€Å"generated higher brand attitudes and purchase intentions† than magazines did (pg. #? ). Their experiment was based on posting the same exact text on seven different blogs as well as seven different online magazines and testing their effectiveness in a scale of consumer response and purchases. The fact that blogs were proven more effective proves that even online traditional ads have lost their power. It is not a matter of posting an ad online, but rather building a sense of trust in costumers’ minds that will drive them to purchase form you. Customers today are faced with more options than ever before, that is why companies strive to maintain close relationships, to make it that much harder for customers to switch to another competitor. Social Media however is not only used to introduce a new product or advertise an existing one, it has also helped companies to regain their reputation after a scandal. After Toyota had to face their decline in sales because of the safety recalls, the company used a combination of Facebook pages and videos on YouTube to promote a â€Å"cool† couple that despite other’s beliefs drove Sienna cars and felt better than anyone else. The combination of these social networking efforts resulted in approximately 2,000 Facebook fans and 15,000 views on YouTube. Within a couple of weeks Toyota experienced an increase in sales, especially in their Sienna model (Taylor, 258). Toyota is a clear example of a company facing both a financial and reputation crisis that with the help of social media was able to regain some of their lost sales as well as their trust amongst its costumers. Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for several companies. Authors Chung and Austria examine in their article Social Media  Gratification and Attitude towards Social Media marketing Messages, the effect that this phenomenon has had on online shopping value: â€Å"According to the â€Å"2010 Social Media Report† from ForeSee results, 69% of online shoppers use social media. Fifty-six percent of shoppers indicate that they visit e-retail websites on a social networking site and that website visiting affects consumer purchase intention† (? ). Costumers find it convenient to visit a company’s Website after seeing an ad in any popular social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social Media has not only had a positive financial impact on a company, but as it rapidly grows it has now also become a cost for many businesses. Chung and Austria argue how marketers have noticed the increased importance of social media on the marketing mix (product, place, promotion and price). Companies are now opening jobs that focus exclusively on social media. This is an increased labor cost as well as an extra effort for the marketing department, however its proven effectiveness in driving sales outweighs the cost of implementing this department. Targeted Demographics The essence of Social Media is how it’s easily accessible to everyone, thanks to the Internet. It is a 24-hour business that runs in every part of the world. Although many professionals in the field have argued its acceptance and effectiveness, many could not help but notice that there is an age and demographic aspect of it. Not every potential costumer has access to the Internet as well as not all customers feel comfortable purchasing things online. Social Media is targeted to those generations who were born with technologies like this, and are comfortable using them. There are conflicting opinions in this matter, authors Stephen and Galak argue that social media has grown to be widely accepted amongst many age groups: â€Å"Furthermore, while social media was once the domain of younger, tech- savvy consumers who were faster to adopt new technologies, it is now generally considered to have entered the mainstream and covers a broad demographic spectrum with 75% of Internet-using adults in the United States using such social media† (? ). They argue that it is a mistake to believe that only tech avy customers would be influenced by social media, since now more than ever anyone with access to a computer has found it inevitable to come across advertising in popular networking sites. However in their article Friends, Fans and Followers: Do Ads work on Social Networks, authors Taylor et al. argue that â€Å"age and gender shape receptivity† (? ). They state: â€Å"As more advertisers integrate SNA [social networking ads] into their promotional mix, the need for these questions to be answered becomes apparent. Particularly with members of the 18- to 34-year-old demographic, whose digital-video recorder usage and aversion to print media make them an increasingly elusive target, SNA can be a highly effective channel of engagement† (? ). The effectiveness of an ad is not only based on where it is posted but also on who is looking at it. Companies have to pay attention to where they post their advertising based on aspects such as age, gender, location, etc. An ad for dentures that appears on an 18 year old kid’s Facebook page will most definitely not be as effective as an ad for a popular apparel brand. Although there might be certain demographics that affect the effectiveness of advertising through social media, it is inevitable to admit that social media users are a lucrative market that companies need to reach: In 2009, Facebook and Twitter both posted triple-digit growth in the number of users (comScore, 2010). Users appear to be spending more time on social networking sites as well, growing from an average of 3 hours per week in December 2008 to more than 5. 5 hours in December 2010 (Nielsenwire, 2010). To tap this growing market, advertisers spent an estimated $1. billion on SNA [social networking ads] in 2009, with totals for 2010 expected to grow by more than 7 percent (Williamson, 2009). During a single month in 2009, SNA accounted for nearly 69 billion advertising impressions, with 129. 6 million unique users (comScore, 2009). (Taylor, 260) Facebook and Twitter are only a few of the most popular networking sites, and these numbers reflect only the results from these two sites. If all social media outlets would be taken into account the market is even bigger, with more customers to reach. Consumer Response In addition to all the good things that have been attributed to advertising through social media, studies have shown that there is a percentage of customers who have stopped using social media in part because of the amount of advertising that fills these sites. It is impossible to open a popular social media site such as YouTube or Facebook and not feel bombarded by advertising. Most of these ads are trying to sell consumer products, but there is also an increase in the selling of services or the advertisement of not for profit organizations that are looking for support. Marketers have argued that as much as advertising through social media is effective, there is a fine line between effectiveness and annoyance: â€Å"according to one industry-sponsored study, only 22 percent of consumers had a positive attitude toward social media advertising—and 8 percent of consumers studied had abandoned an SNS [social networking site] because of what they perceived as excessive advertising (AdReaction, 2010)† (Taylor, 258). As costumers we all feel constantly approached by companies through their advertisements. It is not only online, but on a daily basis you will encounter companies’ marketing efforts all around. The initial intention behind social networking sites was giving people a chance to build online communities and share content with each other. However this has dramatically changed since now it is impossible not to feel attacked by all the ads. Another growing concern in the minds of consumers is privacy issues. The ads that appear on your personal Facebook page are carefully chosen by a system based on your age, gender, location and past â€Å"click-ons†. These ads are perfectly tailored to those targeted consumers to be more effective. However, having your information available to everyone and anyone is becoming an important issue for social network users. Brad Stone, columnist for the New York Times quotes: â€Å"‘When it works, it’s amazingly impactful, but when it doesn’t work, it’s not only creepy but off-putting,’ said Tim Hanlon, a principal at the consulting firm Riverview Lane Associates of Chicago. ‘What a marketer might think is endearing, by knowing a little bit about you, actually crosses the line pretty easily’† (? . It’s one thing to come across ads that are targeted to everyone and might or might not have an impact on you, but when you see something that looks like it is talking directly to you, it might have a negative impact. The increase in sales through the use of social media has also been attributed to the fact that customers feel like they are engaging in a conversation with other customers when they receive recommendations through social networking sites. Colliander and Dahlen quote: â€Å"In a 2009 article, The Economist reported that contemporary consumers use social media to help make purchases because they rely on â€Å"recommendations from friends† (The Economist, 2009). The word â€Å"friends† seems to indicate some sort of PSI. Are bloggers really friends, however? † Para-social interaction (PSI) refers to the illusion of a face-to-face relationship that is created online. Social media allows these kind of interactions. When reading a blog you might come across a recommendation of where to purchase certain products. These recommendations seem to come from a friend, since in blogs you will most often find the blogger’s name and other credentials. The question is however, are these people really bloggers? Or are they employees of that same company that are using social media to reach potential customers. Are they hiding behind another customer’s face? It is undeniable that people have begun to generate a negative response to advertising through social media for this exact reason. It has lost the essence of being an online community, to being another source through which companies look to improve their sales digits. Looking at all the aspects that deal with advertising through social media, I can’t help but ask myself a question: How much advertising is too much? When will that thin line between annoyance and effectiveness be crossed, and consumers will find themselves walking away from these online communities? Consumers have clearly manifested their discontent towards companies taking over their social network sites. It is an increased concern that information is available for everyone and anyone, and therefore consumers are more apprehensive to sharing their credentials as well as their thoughts online. Should companies start thinking of the effect that their excessive ads will have, and the negative response they might get. I personally believe that ads are unavoidable, however there is a need for stronger rights that protect customer privacy. Companies should not only make an effort to get to know their costumers by engaging in online conversations, but they should also respect the privacy of consumers’ information and refrain from over-advertising in popular social media sites.

Movie Crash A Sociological Lens Essay - 1833 Words

Directed by Paul Haggis, the movie Crash (2004) addresses the social issues of individuals living in Los Angeles while revealing that the lives of these â€Å"strangers† are all somehow intersected. The film opens at the scene of a car accident where detective Graham powerfully states, that the people of Los Angeles have lost their â€Å"sense of touch† (Haggis, 2004). Within a thirty-six hour period, we see how such controversial issues such as racism, discrimination, and prejudice cripple the diverse community of Los Angeles. The movie Crash takes us on a journey through the lives of many individuals of diverse races, from different social classes, though all struggling similar battles. While viewing the movie Crash through a sociological lens, some of the most prevalent sociological terms and theories that are intertwined throughout the film include: stereotyping, race, social class, racism, sexual harassment, discrimination, prejudice, Thomas Theorem’s Th eory, deviance, and crime. In the opening scene of the movie, it is evident that an accident has just taken place. As an Asian woman gets out of her car to approach the other driver she screams, â€Å"Mexicans no know how to drive† (Haggis, 2004). This is an example of stereotyping or making a general assumption geared towards a specific population based on race, ethnicity, culture etc.. Another example of stereotyping is visited when Anthony (played by Ludacris) and his friend, Peter leave the diner after their meal andShow MoreRelatedMarketing and E-commerce Business65852 Words   |  264 Pagesinspiration, and experimentation. It soon became apparent, however, that establishing a successful business model based on those visions would not be easy. There followed a period of retrenchment and reevaluation, which led to the stock market crash of 2000–2001, with the value of e-commerce, telecommunications, and other technology stocks plummeting. After the bubble burst, many people were quick to write off e-commerce. 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Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesaddressing our limitations and too rarely think about how to exploit our strengths.24 Although positive organizational scholarship does not deny the value of the negative (such as critical fee dback), it does challenge researchers to look at OB through a new lens and pushes organizations to exploit employees’ strengths rather than dwell on their limitations. Improving Ethical Behavior In an organizational world characterized by cutbacks, expectations of increasing productivity, and tough competition, it’s

Stereotypes Sexism And Discrimination - 701 Words

Sherman Alexie once said, â€Å"Don’t live up to your stereotypes† (Alexie). There are going to be some stereotypes that are false, but you shouldn’t try to change yourself to fit that statement. Sexism and discrimination can come from stereotypes, but they are not true because we are unique in many ways and we can be defined by one label. Stereotypes can be defined as an explained image that creates a meaning for different groups of society, and they impact our society in numerous ways (Stereotype). For example, in an interview with Guy Raz from NPR, Jamila Lyiscott says that â€Å"I’m forced to speak a certain way and denounce the other ways of navigating language that come from the cultural and racial spaces in my life† (Staff). She’s saying†¦show more content†¦Because some think they are superior to dark-skinned people, makes a immense impact on society, for example, discrimination. Without a doubt, stereotypes create discrimina tion that impacts society today. Women and men experience gender discrimination from stereotypes society creates. Society has expectations for males and females, which sometimes creates an unequal and unfair treatment for women and men. Hyperfemininity and Hypermasculine are stereotyped behaviors such as graceful and demanding. To stop sexism, you should speak up when someone makes a sexist joke and be a role model to others. In the article, â€Å"What are gender role and stereotypes?† states, â€Å"Gender roles in society means how we’re expected to act, speak, dress, groom, and conduct ourselves based upon our assigned sex† (Gender). This shows the problems of gender stereotypes; some expect girls to like pink and wear make-up, others expect men to be manly and like sports. The impact is sexism which leads to genders being mistreated. This happens to most women, for example, being paid less than men. â€Å"Hyperfeminine folks are likely to endure physical and emotional abuse from their partners. Hypermasculine folks are more likely to be physically and emotionally abusive to their partners† (Gender). A stereotype can group two different people like men and women and itShow MoreRelatedThe Compassionate Sexist, By Ivona Hideg And D. Lance Ferris Examined Benevolent Sexism Essay1249 Words   |  5 PagesThe first article I reviewed from the Journal of Personality and Social Psychology titled The Compassionate Sexist? How Benevolent Sexism Promotes and Undermines Gender Equality in the Workplace by Ivona Hideg and D. Lance Ferris examined benevolent sexism in the workplace. Benevolent sexism appears to promote gender equality, but it actually undermines it by contributing to gender segregation in the workplace. It contributes to keeping women in positions in which they are underrepresented, andRead MoreEssay on Examples of Hostile Sexism702 Words   |  3 Pagesis because of ambivalent sexism. There are two different types of ambi valent sexism: hostile and benevolent. 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Butterfly By David Henry Hwang Essay1677 Words   |  7 Pagescentral theme of sexism towards women in most cultures. Sexism refers to the prejudice, discrimination, or stereotyping of an individual on the basis of their sex. Throughout M. Butterfly, sexism is illustrated through the actions of the protagonist, Rene Gallimard. Aside from this, sexism is also illustrated in most of the conversations that the characters in the play exchange. David Henry Hwang explores the different stereotypes and discriminations against women and how these stereotypes and discriminationsRead MoreFeminism, Performative, And Gay Outlooks918 Words   |  4 Pagesthe beginning. However, time and space constraints led us to focus on the three areas of feminism, performative, and gay outlooks. Bewitched presents stereotypes that are present with women. Samantha does have access to get an education and stays at home. She cannot make a living outside the home because of her gender. 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Should Prostitution be Legalized - 2057 Words

Prostitution, which is the act of engaging in sexual intercourse for money, has been part of human society since Biblical times. It had become a common part of our society because the women that choose to take part in prostitution are often on the brink of bankruptcy or already are and need a way to provide for themselves and/or their families. They have few to no laws in place to protect them. This leads to the question of whether prostitution should be legalized or whether it should be kept as a common, but illegal occurrence. There are many reasons it is better for prostitution to be legalized. Prostitution has been not just recognized, but referenced for hundreds of years. It has even been referred to in the Bible not just once, but†¦show more content†¦An additional reason prostitution should be legalized is that it could help keep women off the streets and away from the dangers that come from being involved in this type of situation. Women are at risk for drug abuse, d omestic abuse from their ‘employers,’ kidnapping and being sold into human trafficking rings or into sex slavery. One example of human trafficking is Shyima Hall, an Egyptian woman now twenty-four, who was sold into slavery by her parents when she was eight years old. She was with the family for four years where she was forced to take care of the couple’s four children and was constantly abused and malnourished. She was finally freed in 2002 after an anonymous tip sent child services to the couple’s Southern California home. She has since written a book about her story and speaks out about human trafficking and child slavery. Through all of this she has refused to reconnect with her family back in Egypt. This is just one of the many stories that are reality for many children and young adults’ day in and days out, many of which aren’t as lucky as Shyima and will most likely continue to live this way for the rest of their lives. 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Human Resource Management Corporate Culture

Questions: 1. Based on what you have learned about the term corporate culture and from the information in the GM Culture Crisis article, describe your understanding of the term corporate culture and the role that it plays in an organization.2. It is obvious from the article that the corporate culture at GM needs to be rebuilt. Do you believe that Human Resources play a role in rebuilding the culture? If so, what is their role and where would you begin? (i.e. employee level, management level, executive leadership level, or CEO level). If not, why not and whos role is it?3. Should the new corporate culture reflect GMs business strategy? If so, how does the leader of Human Resources gain a seat at the table to understand GMs business strategy?4. Reflect on the topics that we covered throughout the semester, what are the main Human Resource issues that are evident in the GM article? Please describe the issues and provide an example from the article.5. The articles author, Tim Kuppler, discusses cul ture recommendations from the Volukas Report. The majority of these recommendations discuss changes in safety protocols. Looking at this from a Human Resources perspective, what other recommendations would you have to transform the GM culture? Provide 5 recommendations. Be specific by describing what recommendations you would put forth and how you would execute them. (Hint: Think about all of the topics from the chapters that we have discussed over the semester). Answers: Introduction: The main focus area of this report is the evaluation of the appropriate corporate culture and its significance for holding a successful relation between the employee and employers. This report has incorporated information from the GM ignition switch recall crisis. Fault in the ignition switch led to a number of accidents that in turn cost 13 lives. Several reports have reflected that besides the engineering faults management and culture of the GM have influenced this incidence. This report has tried to give an insight into the corporate culture and different influential approaches along with the impact of corporate culture on the various components related to business strategies and human resources. 1. The term corporate culture is used in a greater sense to describe an organization's beliefs, values, practices and attitudes to the employees, clients and the market scenario. The corporate culture of an organization is the image of its characteristics as well as act as the guide to the practices appropriate for an organization. As mentioned by, Guiso, Sapienza and Zingales (2015), corporate bodies that have apposite corporate culture can obtain 20-30% aggregate over the performance than the companies that have no ethical corporate culture. Influence of the corporate cultures has been described below: Vision: A perfect corporate culture has its vision to accomplish. This vision evaluates the purpose of the organization. Eccles, Ioannou and Serafeim (2012), mentioned that vision of a company is the fundamental element required to achieve a successful corporate culture. Value: This is the core component of a corporate culture. Value offers a guideline that helps in adopting apt behaviors required to set goals and to achieve it. For maximum companies, their values revolve surrounding the clients, employees and the professionalism. Practices: A company can only achieve their vision when they put their values into practice. The way company practices its policies and work culture reflects the relation between the employees and employer. People: Human resource is the inseparable part of the corporate culture. An organization can never form a coherent working culture until the organization shares the values with their employees and employees of the company truly embrace the values. 2. Human resource plays an important role in the corporate culture; as discussed above, human capital is one of the core element of the corporate culture. Employees are required to adopt the working culture and maintain the ethical values of the company (Bolton, Brunnermeier Veldkamp, 2013). If employees are not cooperative with the management both the performance and reputation will be at stake for the company. For GM the corporate culture must be rebuilt from the executive leadership level. As reviewed in the report, employees in this company have tried to inform their seniors; however, they have never paid heed to the concern of the staffs of the operation area. Moreover, few of the senior executives have neglected the incident even after being aware of the faulty ignition switch of the cars. As the leaders were in no mood to go the root of the problem sooner or later the lower lever staffs stopped taking any further step against such incidence. 3. The new corporate culture should reflect the business strategy. As mentioned by, Goodpaster (2013), the corporate culture of a company must reflect an image that could help the company to obtain a positive business strategy. Business strategy should be in favor of the employees as well as the clients. A company should not only focus on the cost and the profit (Hermalin, 2012). There are certain areas, required to look into during the implementation of the business strategy. If the company hold successful business they must be cooperative with the employees. The GM authority should encourage conversation with the employees; they can allow a representative of the workers in the conferences and meetings of the senior authorities so that the leader can voice the opinion on behalf of the workers. 4. Communication gap is one of the main problems behind any vulnerable corporate culture (Davidson, Dey Smith, 2015). If the authorities do not value, the opinions of the employees there is the probability of facing unwanted circumstances (Henson, 2016). Moreover, conflicts within an organization also are caused by the lack of communication between the employees and employer. GM incidence can be taken for the example of this aspect. The ignition switch recall crisis was not a sudden occurrence for the company. The ground level employees were aware of that and they also tried to ring an alarm regarding this issue, however, the senior executives were reluctant to this issue and never made any effort to convey the message to the heads of the company. Moreover, there was also conflict among the management of the GM that resulted due to the lack communication among each other and with the concerned authority. 5. The recommendation for the GM incidence are: It was evident to the GM corporate culture that the management was inactive and disinclined to raise the problem in front of the higher authority; this practice must be eliminated for the company. Each employee must take responsibility for their work because it has been seen that in GM culture everyone points towards other while there is any crisis. The management and the authorities must understand the emergence of an incident because in this case, it was clear that the executives did not take the primary concerns seriously. As a result, the incident ended up in accidents. Implementation of the planning is one important approach required to improve in the GM culture because it has been seen that employees show the agreement when the seniors level of the management has planned something; however, at the time of implementation employees do not act according to the plan. GM authorities should make corrective measures for the communicative approach. As the lack of communication between the lower lever staffs and higher level authorities are the key component to hold a successful corporate culture and improve the performance of the organization (Purce, 2014). Conclusion: Hence, after reviewing this study it can be said that it has attempted to cover all the requirements. This report has included the understanding of the corporate culture as well as the importance of the human resource for obtaining a successful culture in the organization. The recommendation has also been made for the GM so that incidence like Ignition Switch Recall Crisis can be avoided. Therefore, this report can be further revised while conducting any extensive research. Reference List: Bolton, P., Brunnermeier, M. K., Veldkamp, L. (2013). Leadership, coordination, and corporate culture.The Review of Economic Studies,80(2), 512-537. Davidson, R., Dey, A., Smith, A. (2015). Executives'off-the-job behavior, corporate culture, and financial reporting risk.Journal of Financial Economics,117(1), 5-28. Eccles, R. G., Ioannou, I., Serafeim, G. (2012).The impact of a corporate culture of sustainability on corporate behavior and performance(No. W17950). National Bureau of Economic Research. Goodpaster, K. E. (2013). Corporate culture.The International Encyclopedia of Ethics. Guiso, L., Sapienza, P., Zingales, L. (2015). The value of corporate culture.Journal of Financial Economics,117(1), 60-76. Henson, R. (2016). Building an Organizational Global Mindset Culture: Implications for Practice. InSuccessful Global Leadership(pp. 261-283). Palgrave Macmillan US. Hermalin, B. E. (2012). Leadership and corporate culture.Handbook of organizational economics, 432-78. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67.